Now that I am working and living in Seoul, I have often been requested to bring back certain Korean-made products when I have the chance to go back home.
Recently, my friends sent me ‘orders’ for Odbo skin care products. They had been brought to buy this brand of products when they came to Seoul for a holiday on tour package. One of the friends told me that it can be found in Faceshop but it is under the Odbo branding.
When I tried to look around in Faceshop outlets, I cannot find this brand at all. When I tried to check with my Korean friends, no one knows of this brand at all.
When I tried to search on the Internet, I cannot find any info on its home page. Even the Korea search engine – Naver failed to turn up any info on this brand.
Being the stubborn person that I am, I refused to give up the challenge to locate this mysterious outlet selling this mysterious brand. After much searching on the web, I managed to find the address of this place and coupled with the help from my Korean colleague, I managed to find the directions to this place and accomplished my mission!
While going around my search on the web, I have been reading some mixed reviews on the web (mainly from Singaporeans) on Odbo. As someone who has been staying here for a while, I believe I can clarify some of the misleading information for the benefits of others who have some doubts:
1. This is a duty free outlet who happens to sell Faceshop products. It cannot be a Faceshop outlet when it sells other products and other brands in the same premise. Anyway, the signboard already states very clearly that it is a duty free outlet, aka meant for tourists.
2. It might be a Korean brand but it is not definitely known to the Korean customers. It is most probably produced and packaged for the tourist market.
3. You can only find Odbo in this one and only DFS outlet and definitely not in any other Faceshop outlets.
Since I am never a fan of products that are specially designed/manufacturered/packaged for the tourist market, I believe I will just remain as the ”trader” for Odbo
For the benefits of those who are interested to go there, I have attached a simple map below. The nearest subway station is Mapo-gu Office on Line 6 and it takes about 15 to 25 mins to walk from the subway station.